Sweetshrub

PRESALE. THIS DOES NOT SHIP RIGHT AWAY. YOUR ORDER WILL SHIP ON OR BEFORE NOVEMBER 6.

You'll get your tracking number as soon as you order, but your package won't move until it ships. Until then, tracking will only show that a shipping label was created. We expect this collection to sell out quickly.

A clean-skin musk with a little fruit in it. Bergamot and mandarin open it, blackcurrant adds a tart edge, and white magnolia keeps it soft. Then two musks, white and pink, settle over creamy sandalwood and stay close for hours. It smells like you, only better rested.

Initio released Musk Therapy in 2021 in its Hedonist collection, following Rehab. The house pitches it as a mood enhancer: a soothing scent meant to restore emotional balance.

We named it for sweetshrub, a native shrub of shady mountain woods and creek banks whose flowers smell of pineapple, strawberry and banana, stronger on a warm day. Mountain women crushed the blossoms and tucked them in their bosoms as perfume, which is how it got its other name, bubby bush. A skin scent, worn close. Same idea here.

Inspired By
Initio Musk Therapy — Sweetshrub is our impression of Musk Therapy, hand-blended in small batches.

Fragrance Family

Musky · Floral · Fruity

Key Notes

Bergamot · Mandarin · White Magnolia · Blackcurrant · White Sandalwood · White Musk · Pink Musk

Gender

Unisex Leaning Feminine

Longevity: High

All day, close to the skin.

Projection: Moderate

Soft. Noticeable when someone's close.

Sillage: Moderate

A light, clean trail at close range.

Size

15 mL · 30 mL · 5 mL · 2 mL sample

Maison Appalachia is an independent fragrance house. This product is inspired by Initio Musk Therapy and is not affiliated with, endorsed by, or produced by Initio Parfums Privés.